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Doing Business in the Time of Covid-19

Business owners in every profession and industry have been struggling to find creative ways to meet the challenges of COVID-19. Global uncertainty has unnerved employers, employees, and consumers alike. Business owners are responsible for keeping employees and consumers safe, which is crucial for their business’s stability and the flourishing of the economy. While most non-essential businesses are struggling to stay afloat, many others have taken this opportunity to find creative strategies for continuity of services and success in a new world.

Keep your Audience Engaged!

Now is the time to build your audience. Many employers and employees are working remotely. Without recreational activities, they are spending most of their time online. Trusted relationships are the backbone of a business. Increasing your presence by connecting with your online audience is an opportunity to build your brand. Updating and redesigning your website attracts traffic and new customers. A website should have the latest and most relevant business information and address any COVID-19 modifications and precautions to help consumers feel safe.

A well thought out video on your website increases engagement with your audience. Video marketing of your product or services appeals to multiple senses. It is an excellent format for informing and educating.

Social Media Humanizes your Brand

Posting on social media platforms is an effective way to reach consumers and increase brand awareness. Interacting with consumers through social media helps to build your subscriber list and generate business. For example, in the food industry, your customers want to know your sanitation practices and how you are protecting vulnerable populations. They want to learn about your curbside pickup procedures and delivery services. They want to read other customers’ experiences with your establishment. These principles apply to other industries as well. Social media is the place to promote all of your safety measures and innovative practices. Whether it is government services or professional businesses, consumers want to be kept informed, and social media answers that call.

Technological Research and Development

Technology-driven solutions adapt to the challenges of COVID-19 and are introduced every day by entrepreneurs and corporations. Many options are available to provide a safe environment for your employees and consumers, as industries create ways to mitigate the virus’s spread.
Recent technologies such as contactless thermometers are utilized at most public locations. Virtual meetings are essential during these times to conduct business and are critical to the continuity of services. Drones are available to deliver medical supplies to prevent frontline workers from exposure. Telemedicine is used for remote patient monitoring. Advanced air filtration systems and ultraviolet lights for disinfection are engineered and upgraded to protect the public in schools, hospitals, and public buildings.

We are all in this Together

As business owners, your employees and your customers look to you for guidance during troubled times. Employers continue to seek innovative ways to support families and the economy during this public health and economic crisis. To assist with economic challenges, do not overlook government programs. The CARES Act was signed into law on 3/27/2020, instituting temporary assistance programs for businesses during COVID-19. These include the Paycheck Protection program, the Economic Injury Disaster Loans, Express Bridge Loans, and the Debt Relief Program. Details of these are found at

While COVID-19 and the disruption of business have had significant health and financial implications, our nation’s people are very resilient. Together, we will continue to investigate ways to adapt and find solutions to the challenges we face until the COVID-19 virus is eradicated.

Defining OTT Services

OTT is defined as video that is delivered over the internet independently of a traditional paid TV service, regardless of device. According to, they forecast that 61.7% of the US population will use OTT services this year. In contrast, connected TV refers to video watched on a TV set with internet connectivity. The video can be served by Smart TV or another device such as Blu-ray player, game console, or set-top boxes such as Roku or Google Chromecast. Connected TV refers to a device, making it a subset of OTT by these definitions.

What is OTT? Definitions for devices, content, and video
OTT and video are intertwined, yet they are not the same. OTT is a different channel through which video content is delivered to users. Video content can be viewed across any device, including computers, mobile devices, televisions, OTT devices, and more. OTT content is content that comes from an OTT content provider, such as sling TV. OTT content can be viewed on multiple devices. OTT devices are any devices that are not desktop, laptop, or mobile but are used to consume OTT content. Examples include smart TVs, Apple TVs, Chromecast, PlayStation, Xbox, Amazon Firesticks, and other streaming devices.

OTT Advertising
OTT advertising is delivered directly to viewers through streaming video services or devices, such as smart or connected TVs. This allows media companies and advertisers freedom of movement without broadcast schedules or geographic limitations. You could say that OTT advertising is reshaping the paid media landscape. OTT video stats show that viewing has gone mainstream in recent years, particularly for younger audiences who view from streaming services and OTT apps such as Netflix, Hulu, Crackle, Plex, Pluto.TV, Vevo, and more. 60% of young adults say the way they watch TV is through streaming services, such as OTT apps. In correlation, advertising spending through the OTT ad is predicted to hit $2 billion in 2020, showing that advertising on streaming services is growing swiftly.

OTT Advertising Platforms
Brands investing in OTT video use a variety of different OTT distribution channels such as TV publishers, OTT native services, streaming linear services, and OTT devices. Some of the more popular OTT channels include Roku OTT Ads, Hulu OTT Ads, and Tubi OTT Ads.
Roku is a streaming device and platform with 37 million users, and it is one of the largest. Roku is considered one of the pioneers and leaders in OTT advertising. Roku’s native ad platform offers 15 and 30-second ad spots and interactive videos, overlays, and sponsorships. Hulu is the second-largest on-demand streaming service with over 29 million viewers. Hulu has its ad platform, which includes a set of options for bidding, targeting, measuring, and other ad types. Tubi TV advertising is another primary OTT channel, with over 25 million active users and content rights that span over 250 partners. Tubi’s ads platform offers 15-30 second ad spots that are non-skippable.

The Future of OTT
OTT is here to stay as traditional TV is losing viewers, adults are using streaming apps and ad-supported OTT services like Hulu, CBS All Access, Sling, and Pluto. By adding this new channel to your media mix, you will have enveloped a fantastic opportunity to target new audiences in a more modern way, ahead of competitors who are not as ad-savvy.

eMarketer, How Do marketers Define OTT and Connected TV?, What is OTT?-Understanding the Modern Media Streaming Landscape
Media, 8 Clever Over- the Top Advertising Strategies

Digital Marketing in the Era of Covid-19

The advent of Covid-19 has caused a catastrophic crisis, with global, financial, and humanitarian impacts, causing a shift in how we live, work, and interact. In the business world, this is the year that traditional marketing strategies cease to be effective. Traditional marketing venues, such as trade shows, exhibits, live conferences, and billboards have been discontinued due to this crisis, as business clientele are reluctant to meet with vendors and industry representatives in a face to face meeting. Now is the time to transform your marketing tools to strengthen your business and ensure ongoing operations. In this virus-conscious society, the digital marketing trend is making great strides. Regardless of your industry, digital marketing delivers strong marketing messages to your audience.


Websites, Social Media, and Videos are Powerful Tools to Generate Business

Whether you are an entrepreneur in a start-up business, a professional office, or a large corporation, social media can spread a message to your followers, producing instant feedback in the form of likes, views, clicks, and comments. By keeping your posts interesting and informative, you increase your brand recognition traffic, which can transform into profits. Social media platforms allow you to measure your brand awareness through analytics to follow your growth. Another benefit of social media is to drive traffic to your website. Research supports that customers today expect brands to have an online presence and they are reluctant to deal with companies that do not have a website. A well-written website goes a long way in building trust. Customers initially evaluate a company by the visual design and images on their website. Testimonials and reviews are valuable pieces of content that persuades clients to work with you or purchase from your company. Videography is a highly effective and versatile medium. It is proven to be successful when utilized on a website or social media platform. It allows your clientele to get to know you, further building trust. An informative and compelling video message is central to your marketing strategy plan. Research suggests that personalized videography in digital marketing is shaping the future of advertising.


Content Marketing helps to Improve Conversion Rates

Bill Gates, in 1996, wrote an essay titled “Content is King,” which was published on the Microsoft website. Today, that quote continues to hold true. Content is central to the success of a website, blog, or social media platform. Search engine optimization is the crucial element that catapults a brand to a high ranking on the internet, based on the usage and trends of specific keywords.


At Southern Cross Media, We are Leaders in Cutting Edge Digital Marketing

The co-founders of Southern Cross Media, Thomas Fritchek and Charles Kiester, have a total of 30 years combined experience in digital marketing. We offer unparalleled creative solutions in website development, branding strategies, and internet marketing. Our focus is to drive your brand’s visibility and to increase your audience and revenue. We research and analyze the current search engine optimization trends to implement the keywords in your website, blog, or social media posts to optimize your ranking. Our team is passionate about providing individualized and personalized attention to every detail in building a strategy for your business. As a locally owned company, we are attuned and responsive to our client’s needs and can get the job done. During this covid-19 pandemic, while your prospective customer base is home and working remotely, traffic to digital marketing sites has skyrocketed, driving new audiences and potential new customers. Now is the time to update or build your new website, or launch a social media campaign that will expand your business. Call us today to discuss our best practices for building a thriving audience. Our office is located in Maitland, Florida, and we can be contacted at 321-323-3706.

Suing over ADA website compliance

Are disabled activists working to improve society for the disabled one lawsuit at a time?

According to the news channel 8, last year there were 2,285 ADA lawsuits filed in federal courts across the nation, an increase of 181 percent from 2018. According to website accessibility company Usable Net. most lawsuits originate in Florida and New York.

The owner of Island Comfort Footwear in the Westfield Countryside Mall in Clearwater said “The attorneys are telling us, “You cannot fight this. There’s nothing you can do, just write them a check.”

One of the 175 business owners was sued by Emily Fuller of Broward county, who is visually impaired. In her lawsuit filed on January 4, she claims that she was not able to use the website of Tundis’ Shoe Store. Fuller uses a screen reader to use the internet. She claims the shoe stores website lacked coding to allow her to communicate with her software. This is a violation of the Americans with Disabilities Act, according to her lawsuit.

South Florida attorneys Pelayo Duran and Roderick Hannah represent Fuller. The attorneys say that their client is giving a needed service for society to ensure that all websites are ADA compliant and accessible to all.

Fuller has sued big names such as Sephora, The Home Depot and Chick-Fil-A, claiming their websites are not ADA compliant. She has also sued Clearwater Shoe Store, Orlando store, Sassy Pants, an active wear boutique, and Tampa Sport service Inc.

Defense attorney Anastasia Protopapadakis, an ADA defense attorney says that in most cases, private businesses can’t be sued for damages, under the ADA. Businesses are sued for attorney fees and compliance. Protopapadakis said most businesses faced with this type of lawsuit will settle the case for attorney fees and compliance, which is cheaper than litigation.

Any case appealed to the 11th Circuit has not gone the defendant’s way,” said Protopapadakis.

Another frustration for business is that there are no federal regulations giving a checklist of what a business must do to make their websites ADA accessible, though courts have ruled that most websites must be accessible under the ADA.

There are companies that specialize in website compatibility, knowing how to have content coded for audio translation by screen reader software, on-screen captions in video for screen reader software to read to the blind and descriptions for the deaf, plus sites must include accessible drop down menus for those who use a keyboard as an alternative to a mouse.

Why must we be accessible?

Whether we must be accessible will depend on where the business is located. In the 11th Judicial Circuit, which includes Florida, websites that are connected to a physical store must be accessible to the visually and hearing impaired. For now, businesses are on their own to figure out how to proceed in ADA compliancy and in where to invest. Experts say that it is generally a good idea to go with inclusiveness to the extent that it is possible. By making your digital properties more accessible, you can protect your website from litigation and make it easier for the millions of Americans who live with a disability. Experts say that almost every other visitor to your website either has a disability or they are close to someone that has a disability, and when you can convey that you are a disability-friendly brand, you make an impact on the larger audience of consumers.

Best Practices for Business Communication

As a partner for Southern Cross Media, I have been in the advertising and marketing business since the ’80s. I have worked in print, Internet, TV and ad agencies. While working for the biggest media companies such as Bell Telephone, AOL, Time Warner, Thomson Reuters I have sold and serviced fortune 100 companies to start-up mom and pop businesses.

Companies will work hard to make the right buy from the right companies for advertising and marketing. They will put the media companies through proposal after proposal and work hard on the buy. So they should, as it is also advisable to go through these types of buying processes.

Once the deal is signed and campaigns are up and running, I often see decision-makers become unavailable. This is particularly true in the local market. The deal is done, and things are working so why still communicate? You have better things to do and the program is running. What I have witnessed over the years is that some clients become ghosts and will become very difficult to communicate with while others will welcome contact and set up a structured program to review, change and improve what the marketing companies provide. I have seen the companies with routine communication and an after-purchase strategy increase results by over 30%. Many decision-makers will come up with a myriad of reasons not to communicate with the company they are paying for ads, websites and or marketing. We would recommend the opposite approach. Best practices tell us that companies should budget 15-18% of their gross revenue towards marketing. If you follow those best practices it becomes apparent that these programs are very important. We would recommend a monthly meeting with your media companies to go over the following:

  • New Market Trends
  • New Products
  • Promotions- All these companies have ongoing promotions and giveaways for both current and new clients.
  • Performance reports
  • Ad copy and messaging

When I have looked at active campaigns nearly always there is something wrong or missing or being underutilized or at the very least there is room for improvement.

I would say that when the media rep calls to change your paradigm on this and make the appointment. Look at these contacts more like what they really are which is an opportunity for revenue growth and savings. In fact, I would say that you should look forward to these engagements. I know that businesses get inundated with people e-mailing and calling about marketing. I have heard horror stories of over 5 contacts a day.

You must break these media people into two categories: 1) currently doing business 2) New Proposal.

If you are currently doing business with a company, make it a point to communicate with the rep or company for 30 minutes once a month. It will make you money. If possible, make the meeting in person.

If it is a new proposal from a new company, ask them to send what they are recommending in writing. If they can’t send it in writing mark them off the list and do not take their calls. Any company that has anything that is a must do today or you lose, mark off the list. Have someone review all the proposals and pick one to meet with or communicate. If you know your budget and you only devote 30 minutes a month to this it will not get out of control and you are likely to get some free promotions and find a diamond in the rough.

Meeting with your current companies will directly increase your results. Take the call, make the appointment and ask for more.

Why Marketing Through Social Media is Essential For All Businesses

Social media marketing is essential for any business that aims to increase their online presence.
Your Customers Are On Social Media

By 2018, the number of worldwide social media users is expected to reach about 2.5 billion people.
With so many consumers using social media every day, this presents a great opportunity for small businesses
who want to reach their online audience.

Consumers Will Be More Receptive to Your Messages When Marketing Through Social Media

Users are active on social media platforms because these channels offer a fun and easy way to network,
keep in touch with friends and family, and stay connected with what’s going on in the world. Typically,
users are not on these channels with the expectation that they are going to be marketed to. But this
does not mean that social media users aren’t following and interacting with their favorite brands.

95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about the brand, social media users are open to engaging with brands on social media channels.

Marketing Through Social Media Can Help Increase Brand Recognition

Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

Social Media Advertising Allows You to Target and Re-target Ideal Consumers

Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With sophisticated targeting capabilities,
social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant
traffic to your site. This is the best way to get the most out of your marketing spend.

With Facebook ads, you can identify new potential leads by defining your ideal customer through the ads platform.
Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what
your ad goals may be.

Our team knows just what it takes to build and maintain a thriving social media audience for small businesses.
For more information, check out our social media management services or contact us to schedule a call to discuss our services.

Powerful Reasons Why You Need Video Marketing

Video Marketing

Video Boosts Conversions and Sales

First things first: videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

Video can also lead directly to sales. Studies show that 74% of users who watched an explanation video about a product subsequently bought it. So, better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business!


Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not the easiest or cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable; even your smartphone can make pretty decent videos!

More good news is that your videos don’t have to be perfect–it’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low-quality and poor design didn’t matter nearly as much.


Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions, and add a link back to your website, products, and services. Provide potential customers an easy route to the next step, whether that be contacting you or purchasing a specific product. Explore the world of interactive videos to encourage actions even more.


The Big Picture

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology, but also because they are easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, garnering millions of views. And this is the whole point of video marketing: only the creative survive! Online videos are the most popular form of marketing, and we want to help your business shine. We are one of the first in the industry to utilize the video capabilities of Google My Business, so take advantage of this new marketing tool while it’s fresh!

Contact us to learn more about our video production services and find out how you can receive a potentially viral marketing video!

Lawyers: Marketing Tools For Your Firm’s Website

Any business that wishes to be competitive in the online or offline market must have a professional website

If used properly, your law firm’s website can become a powerful marketing tool!
This post highlights five of the best additions for law firm websites to help site optimization, increase the number of visitors, and ultimately generate more client leads online.

1. Spam Free Blog Commenting

A great feature to add to any law blog.
Well-written blogs engage readers and make them feel like part of a community.
Law blogs in particular benefit from this because their readers are likely to have legal questions that they want answers.
The great thing about Spam Free Blog Comments is that it requires people to post comments from a social media profile like Facebook or Twitter, so you’ll be more likely to get genuine comments from readers with questions (AKA your prospective clients), and less likely to get unwanted spams.

2. Email Lists Via Popups

If you have blog functionality on your site, you would be wise to work on your email list.
Building a strong email list is the number one key to online marketing.
You should be collecting emails via “popups” from your blog visitors and sending out newsletters with updates from your law firm.
Popups can increase blog sign ups by as much as 600%.

3. Share Links On All Your Posts and Pages

Sharing your articles on social media is an excellent way to get more visitors to your law firm website.
It helps you engage with your target audience across all your social media channels and boosts your SEO.
The point is, you need to share and encourage sharing on all your content.
Put share links on all your posts and pages, and it makes it easy for your readers to share to almost any social network you can imagine.
Add a “related content” feature to encourage your readers to read more than just the page they landed on.

4. Booking Calendar

Along with a contact form, another great way to encourage your website visitors to contact you is to have an easy way for them to book a consultation.
A Booking Calendar is a very powerful tool to help book consultations with your prospective clients and will decrease bounce rates if easily accessible and readily available.

5. Client Reviews

Client reviews are an excellent way to establish your credibility to your website visitors.
In addition, more and more people are looking for lawyer reviews online before making a hiring decision.
You can collect reviews from clients and have them displayed on your law firm’s website.
Incoming reviews can be monitored so you can filter out any that you don’t like.

5 Tips for Working with Your Web Designer

So, you’ve been sitting on the same website since 2008, and you’ve finally decided that a few aesthetic changes here and there just won’t be enough to remain competitive in the marketplace.

You look at your options and decide to go with a professional web designer to create something that is modern and intuitive and looks amazing. You get some referrals and do some research and find a company that seems to meet your needs and can work within your budget. You’re all set to go. But then, for some reason, it seems to take a lot longer than you were expecting, and nothing seems to be easy.

What happened?

Maybe they kept asking questions. Maybe recommended a style that wasn’t what you had in mind. Maybe fifteen other things seemed to slow your progress and delay the launch of your website.
We’ve previously discussed the importance of building a strong relationship with your SEO agency, and most of those principles are absolutely applicable here. A smooth path from concept to launch requires a good relationship. You can play a part in this process and help get your website completed and launched on time by following these simple tips.

Get a free website report and see how your site is performing.

Any business that wishes to be competitive in the online or offline market must have a professional website
1 – Get Prepared

Designers are problem solvers, not magicians. Their job is to come up with a design that looks great and provides long term solutions for your business. Your job is to provide them with a detailed project scope so they can deliver the best solutions possible. Many design processes start with a questionnaire which helps the designer learn more about your business and understand more about your target audiences, competitors, site goals, etc. Don’t skimp on this part. Go into as much detail as possible. The more insight your designer has, the better the design will meet your expectations. Other information that may be needed includes: brand assets, text content, photos, site credentials, plugin information, etc. Make sure you supply these items in a timely manner so as not to delay the project.

2 – Collaborate & Communicate

When your designer provides the first draft, they are eager to hear what you think. Make sure you are carefully reviewing their work, giving helpful and timely (and constructive) feedback, and staying involved as the site progresses through wireframes, mockups, and build.
Don’t go silent! When you sign the contract for a new website, agree with yourself to give the project your full attention for the entire process, or else you’re just wasting time and money. If too much time goes by, the goals may change and the project gets blurred. A collaborative, full-focus approach ensures the best possible outcome.

3 – Don’t Overthink It

Your designer wants you to be involved, but not so involved you start to take over their role and insist on micromanaging every tiny detail. It’s important to remember the trust factor at this point and remember that your designer is a problem-solver first. They always have a reason for choosing a certain font, color, image, or layout and have likely spent hours obsessing over those tiny details. Designers also think about how the site will convert, if the calls-to-action links stand out enough, how the user will navigate the site, what elements should be interactive, how the layout will respond to mobile devices, etc. And the decisions we come to are based on our years of experience building effective websites.
The best question to ask yourself is why don’t I like this particular element? Is it my subjective opinion, or does it affect the end goal of the site? If it’s the latter, then it’s worth bringing up to the designer and starting a discussion about it. Then, let the designer come up with another solution.

That’s what you hired us for.

4 – Avoid Too Many Cooks

After seeing the designer’s mockups, you may be tempted to ask others (like friends and family) for their opinions. two people discussing web design. This can end up doing more harm than good.You may feel confident about it until someone says: “I don’t like the blue” or “I don’t like the way this looks” which can fill your mind with doubt. This can put a strain on the client-designer relationship and will likely result in unproductive rounds of changes while discouraging your designer. At the end of the day, you and/or your stakeholders are the decision maker(s) that fully understand your project goals. Be decisive, leave subjective opinions behind and focus on the goal. If you must ask for an outside opinion, make sure to give them plenty of context so they can critique the design in an objective way.

5 – You Have a Part to Play in This

While the designer is responsible for the way the site looks and functions, the client is usually responsible for providing the content your visitors will read. If you don’t know what your website is going to say, it can cause significant delays. Time is money, so make sure you plan ahead and are thinking of the copy you need to collect throughout the process rather than rushing to write it all at once. If you are having a hard time with copy, ask your designer about copywriting services. Copywriters will take the burden of writing endless pages of content off your hands while including keywords for the search engines and phrases that encourage visitors to engage that will add even more value to your site. In the end, it’s important to remember that we’re working toward the same goals. We want to get your site up and running as quickly as possible, but we cannot sacrifice quality and usability to change its appearance in a certain way.

Quality work will take some time, it’s true, but when you follow these tips you’ll be able to see some great results.

Master Google’s Top 3 Website Search Ranking Factors

You want your website to rank on top?
There are three crucial ranking factors you must consider for Google to give your site rankings a boost.
The highly cited SEO study from Backlinko suggests that the top ranking factors are your backlinks, topical relevance and word count averages.

1 – Link Building
How Link Building Improves Ranking Factors

Google looks at your backlink structure to determine what ranking factors your site is an authority on and how trusted your site is across the web. For instance, a supplement shop will see a ranking boost from getting featured regularly in articles. The main way to figure out a website’s link value is by looking at the following statistics: domain authority, page authority, citation flow and trust flow.
You will also want to consider whether the links are do follow or no follow and how frequently the website links to others. For example, websites like (with many outgoing backlinks) hold less ranking value than sites of a similar site with more posting exclusivity.
For optimal ranking performance, you need to be strategic with your link building methods — one way is by getting industry influencers to guest post on prominent sites like CNN, Forbes, New York Times and TechRadar.
Your website also needs some healthy backlinks from .edu and .gov domains. The key here is to avoid any directory-style link opportunities. You want to offer something unique and receive a citation link from the school, police department, etc. There are two methods that work regularly: offering scholarships and providing proper solutions for dead links, a.k.a. building broken backlinks.
Note: Your anchor text matters just as much as the link itself. You should switch up your keyword usage to avoid getting a spam penalty. But don’t go too general or avoid hitting heavy keywords. Read Gotch SEO’s Anchor Text Guide for 2017 to learn more.

Any business that wishes to be competitive in the online or offline market must have a professional website
2 – Topical Optimization
Topical Optimization for Better Search Rankings

People are turning from LSI keywords to topical optimization. The former focuses on hitting relevant terms in content surrounding primary and secondary keywords. The latter builds content around secondary keywords and naturally hits plenty LSI keywords. What’s the difference? With topical optimization, your website’s header tags will tell a specific story — depicting exactly what your website covers and making you look like an expert in Google’s eyes.
Of course, there will be a need to focus on your primary keywords too. The best approach is to create skyscraper pages for these — this is basically a fancy term for long form content, typically in the 2,000 to 4,000-word count range. You can use these pages when linking to resources from within your site, instead of citing competing experts in your niche.
Internal linking is a major part of achieving proper topical optimization. The anchor text of these links and the URL slugs for the is sufficient indication of your website’s professional expertise. By driving back links to these big money pages and building your site’s topical architect around them, the quality results will follow.

Any business that wishes to be competitive in the online or offline market must have a professional website
3 – Word Count
Best Word Count for Top SEO Ranking Results

The referenced Backlinko study came to the conclusion that the average Google front page result contains 1,890 words. This stat includes many other words, but it also looks at the site’s blog posts in general. Still, the one thing that’s definitely true is that higher word counts correlate with stronger rankings.
Your best bet is to create a structure of content with some long form and some short form writing. Build lengthy foundational pieces around your top tier and mid tier keywords. For your standard blog posts, take the opportunity to tackle long tail keywords instead.


Getting your website to rank better is not rocket science — but that doesn’t mean there’s no science to it. From backlinks to topical dominance and content depth, optimize for these ranking factors now to start seeing real results!

Any business that wishes to be competitive in the online or offline market must have a professional website
Your Voice

We’re​ ​passionate​ ​about​ ​helping​ ​you​ ​find​ ​your​ ​creative​ ​voice.
Founded​ ​in​ ​2016,​ ​we​ ​champion unique​ ​brands​ ​and​ ​bring​ ​them​ ​into​ ​the​ ​spotlight.

We​ ​leverage​ ​your​ ​business’​ ​strengths​ ​to​ ​build strategic​ ​road maps,​ ​and​ ​deliver​ ​the​ ​right​ ​customers​ ​to​ ​you.
​Our​ ​team​ ​offers​ ​unparalleled creative​ ​solutions​ ​to​ ​all​ ​of​ ​our​ ​clients,​ ​and​ ​is​ ​determined​ ​to​ ​see​ ​every​ ​job​ ​through​ ​to​ ​its​ ​success.

Our co founders, Tom Fritchek and Charles Kiester, spent nearly 30 years in the corporate world until one day they realized, “We can do this better!” They found that small business owners often feel the customer service from large corporate entities is lacking, and that they could create a company that speaks to what businesses want. So, Southern Cross Media was born with an eye toward providing excellent value, quality products, reasonable pricing, attention to detail, and great customer service by a small, locally owned company.

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Address: 37 N. Orange Ave., Ste. 500, Orlando FL 32801

Phone: (321) 356-5350

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