Blogs and Blogging
Fresh content is a major factor in Google’s search engine results placement (SERP) algorithm.
Since your main website pages are typically static, a business blog is the best on site strategy to post fresh content consistently.
Writing two to three new blog articles each week offers Google, and other search engines, fresh, relevant content to scan when they crawl your site.
A diverse range of topics also expands your reach in user searches.
Blogging is More Important Today than Ever Before
Blogging which first started to take off in the latter half of the 1990s-was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions.
Today, however, everyone from Fortune 500 companies to mom and pop shops are utilizing blogging (in addition to other digital reach methods) to increase their digital presence and inevitably increase their bottom line.
In fact, if your business’s website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach your potential client base and your bottom line.
Blogging Matters – Just Ask Google
In today’s internet based society, your business has to have a powerful online presence in order to stand out among your competitors. When someone goes to search for a professional or business in your industry, you want your name to come up close to the top of the list. How do you do that? With effective search engine optimization.
In the past companies like Google put an emphasis on keywords which words that you were using to market your business and how often those words appeared on your website. As technology has evolved, Google (and other search engines) are using advanced formulas that determine how frequently you post and update your website in addition to the origination and quality of the content you post.
What does this have to do with blogging? Everything in the world.
There is not a better way to add relevant content to your website on a regular basis than to utilize a blog. If you do not want to call it a blog, you can call it a “learning center” or any other catchphrase that you want to use to categorize the frequent posts to your website at the end of the day they are blogs and these blogs are powerful.
Where you rank in search engines matter. One of the most effective ways to increase your search engine rankings is to add unique, high quality content on a regular basis to blog.