Fresh content is a major factor in Google’s search engine results placement (SERP) algorithm. Since your main website pages are typically static, a business blog is the best on-site strategy to post fresh content consistently. Writing two to three new blog articles each week offers Google, and other search engines, fresh, relevant content to scan when they crawl your site. A diverse range of topics also expands your reach in user searches.
Blogging which first started to take off in the latter half of the 1990s-was initially used to provide a unique way for people to share their thoughts, feelings, experiences, and opinions. Today, however, everyone from Fortune 500 companies to mom and pop shops are utilizing blogging (in addition to other digital reach methods) to increase their digital presence and inevitably increase their bottom line. In fact, if your business’s website does not have a blog (or “learning center”) that is actively updated on a regular basis, then you are missing a huge opportunity to increase your company’s visibility and therefore increase your digital reach your potential client base and your bottom line.