The overall force that drives the facets of marketing for your business is brand. Every business wants brand exposure and to be recognized by a large number of its target audience. In addition to comparison shopping based on price, consumers are concerned with the quality of a product or service and a company’s reputation. Investigations into businesses are time consuming, and users only have so much time. So, a well-thought-out brand marketing strategy will showcase your brand’s positive aspects, and bring reliable information and reviews to the forefront of their campaign.