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Southern Cross Media LLC Named a 2021 Top SEO Firm in Florida by Clutch


Clutch

We are your digital marketing agency founded in 2016, passionate about helping you find your creative voice. We have a total of 30 years of combined experience in website development, branding, strategy and internet marketing. We aim to provide excellent value, quality products, reasonable pricing, attention to detail, and great customer service.

Our diverse team of professionals offers unparalleled creative solutions to all of our clients, and is determined to see every job through success. We offer the services listed below:

  • Brand Marketing
  • Content StrategyContent Strategy
  • Pay Per Click CampaignsPay Per Click Campaigns
  • Search Engine OptimizationSearch Engine Optimization
  • Social Media AdvertisingSocial Media Advertising
  • Website Video
  • Website Design & DevelopmentWebsite Design & Development
  • Directory Updates & ReviewsDirectory Updates & Reviews
  • Content WritingContent Writing

Lately, we have been recognized by Clutch as one of the top SEO companies in Florida. Clutch is a B2B company resource that helps firms across the globe connect with the solution providers that they need in order to improve effectiveness and increase productivity.

Our Clutch profile showcases positive reviews from our past and current clients. We would like to thank them for writing us uplifting comments and giving glowing 5-star ratings.

“Southern Cross Media LLC has been in the business for years and is very knowledgeable.”President, Cressman Law Firm, PA

For relevant information that will increase your business’s bottom line, contact us today!

Linktree! What is that?!


Linktree is a media management tool for sharing links to different websites, articles, or social profiles. Specifically, Linktree is the way of connecting followers from one platform to another.

Linktree allows you to include one link anywhere on your social profile. Many users put this link in their “bio.” From this one link, any follower can directly find further information they are searching for about your business. Linktree establishes a solid connection for users on a social platform seeking further information and takes away the in-between steps of users searching for your website, Facebook page, Twitter, or other social media platforms.

According to the Linktree site, the management tool seeks to “not only point followers in the direction of your choosing — to your other social profiles, eCommerce store, or content you want to share — but it helps hold followers within your online ecosystem for longer. It allows users to share more, sell more, curate more, and grow more.”

Why is a seamless link connection meaningful?
As the Linktree site states, this is about maintaining your “online ecosystem.” It leads future customers directly to your business; it eliminates losing any potential business because of extra steps or a broken web link to find your business. This management tool is free and easy to use on your own as a business owner, or Southern Cross Media can have a team member manage this for you. Any user with Linktree can upload an unlimited number of links to external websites while having them all located in one place.

Distractify, an online publication and internet media company that focuses on news pop culture, recently published an article about Linktree being used by many prominent influencers on TikTok to include in their TikTok “bios.” The use of LinkTree, according to Distractify, sets apart “a TikTok pro and a TikTok novice.” A business can excel by enhancing their social pages with something as small as keeping all their links in one place. The same content that is attracting users to your company’s social pages is now going to bring them straight to the hub of your business and generate more traffic directly to the website.

Why work with Southern Cross Media?
Southern Cross Media specializes in finding what works best for your business, introducing innovative management tools and new social platforms, like LinkTree. Our organization can provide your entity with website design, content strategy, social media advertising, and more services that may interest your business. We are here to be the voice your company needs to succeed. Fill out the contact form on our website or call us today at (321) 351-4054 to speak with a team member.

Digital Trends To Enhance Law Firm Marketing


Flexibility and diversification are key to igniting the growth of your law practice. As market dynamics change, consumers want more simplicity and convenience in their interactions with businesses. Result-based marketing techniques can generate quality leads and make your practice profitable. In this article, we will highlight compelling ways to kickstart your marketing campaign and increase your consumer leads and conversions.

Search Engine Optimization
Technology is evolving exponentially, and the digital experience is all about capturing the consumer’s attention. As a result, online presence is a crucial variable that can affect the success of most modern law firms. Ranking high on search engines is a race to the top to dominate the local legal market and capture internet search leads.

Search engine optimization (SEO) has the most impact on your online presence and search engine visibility. The formula for success includes staying current with dynamic search engine algorithms and ensuring compliance with technical industry standards. Consumers utilize both mobile and desktop devices when searching for services or products online. It is reported that 48% of users believe that a business whose website is not mobile-friendly is an inept and careless business.

Other relevant aspects of SEO can affect online presence, including:

• Website speed, coding, internal link structure, and content are examples of the data used to drive search engine rankings. For instance, a one-second delay in a web page speed can decrease conversions by 7%.
• A new ranking factor being introduced in 2021 is the Google Page Experience. Website pages will have a Page Experience score based on Core Web Vitals: page speed, loading performance, visual stability, interactivity, mobile-friendliness, mobile pop-ups, interstitials, and website security. Using the correct tools to analyze Core Web Vitals is critical to optimize the web experience. For law firms, it is essential to assess and improve the performance of your website moving forward.

Legal Directories
Creating an online presence in legal directories plays an important role in promoting and growing a practice. Legal directories provide an avenue for consumers to explore attorneys in their geographical area, and they can be used as a strategy for achieving a stream of direct leads. In addition, legal directories add SEO authority by providing backlinks to your website, a highly influential factor in Google search rankings. A law firm has a more comprehensive presence on the internet and consumer credibility when affiliated with various authoritative legal directories.

A proprietary evaluation metric called Domain Rating (DR) ranks a website’s authority scale from 0 to 100. Domain rank provides an analysis of a backlink profile. High DR directories are the best websites to use to earn links for SEO. Advantages of lawyer’s directories besides lead generation and visibility are earning reviews. Additionally, some legal directories permit attorneys to publish legal articles on their websites. A recent poll reported that nearly a third of their respondents utilized lawyer’s directories when they needed legal services.

Video Marketing

Video marketing is taking the legal industry by storm due to its ability to generate a high volume of search engine traffic. Videos provide an opportunity to showcase the unique features of a law firm and how they can help potential clients. It is estimated that firms that have videos on their website are 53 times more likely to rank on the first page of Google. Today’s consumers want personalization and engagement with the legal professionals they hire. Consumers are more likely to engage with videos than written content, and videos demonstrate credibility and authority. Researchers report that almost 500 million hours of video are watched every day.

Video marketing plays a unique role in marketing a law firm’s brand. Having videos on a website provides prolonged consumer engagement, which helps the page rank higher for search engines. Studies show that a video holds consumers’ attention for approximately two minutes longer than reading content. Additionally, 45% of people watch more than an hour of Facebook or YouTube videos every week. Videos can be shared on many different platforms, including social media, which provides an excellent opportunity for brand awareness. Videos may be created for educational purposes, client testimonials, case studies, or promotional advertising. Videos that discuss frequently asked questions (FAQs) are among the most popular videos created by attorneys.

Vlogs are video blogs created for sharing thoughts, insights, personal opinions, upcoming events, or tutorial guides. Vlogging offers a personal touch and an opportunity to interact with your target audience. For greater outreach, vloggers often use special effects such as greenscreens or animation in their videos. Video marketing is among the most up-and-coming tools attorneys are utilizing to grow their practice.

Social Media Marketing
Social Media is here to stay. It is a powerful communication tool that law firms should embrace to remain relevant and connected with their target audience. A survey completed in 2018 reported that 35% of law firms surveyed gained clients through social media. Additionally, 42% reported increased conversion rates through social media marketing. In addition, it is an avenue for legal professionals to stay informed about the activities of competing law firms.

Social media platforms attract distinct audiences. Therefore, law firms must tailor the content they publish accordingly. Facebook is currently the most popular social media site globally. The reach of a Facebook post or video can increase exponentially. LinkedIn is the most favored site for legal professionals. It showcases a professional’s previous work history and education, relevant experience, current occupation, and career awards or highlights. This information builds credibility, and sharing it on social media platforms can increase referrals for potential clients. By learning the nuances of each social media platform, you will diversify your social marketing efforts to a maximum growth potential.

Google Local Service Ads

Another successful inbound marketing strategy in 2021 is the advent of Google’s Local Service Ads. This service for the legal community helps potential clients connect with attorneys in their geographical area. Participating in Local Service Ads gives attorneys prime search engine real estate, appearing on the top of Google. Additionally, as attorneys are Google screened, it gives potential clients confidence that Google has vetted the attorney they choose to contact. Attorneys accepted in Google Local Service Ads have had a background screening process, verification of law license/bar number, and proof of insurance. Each lawyer’s ad is connected to a Google My Business address, having at least one client review and a score of at least 3.0/5. It is a cost-per-lead program. A law firm only pays a fee to Google when a client generates an inquiry regarding one of their practice areas. An added advantage is that a law firm can set a budget for the placement of ads. This gives the practice complete control of how much they want to spend.

Finding That Competitive Edge

A tailored legal marketing strategy is the roadmap to a law firm’s success. By utilizing the power of the internet, you can increase not just the quantity of leads, but the quality of leads. Increasing the quality of cases can cause you to generate more revenue while working the same hours. The core message of your plan should speak to the legal and personal needs of potential clients. Website development, branding, SEO strategies, and other internet marketing tactics drive a law firm’s visibility on the internet. Leveraging technology to engage the right audience facilitates growth and prosperity to increase revenue. While client referrals can grow your practice, it is best to be proactive and embrace technology to give your law firm the competitive edge.

Be Unique. Use Business Hashtags!


Using a Hashtag

Hashtags are keywords that aid search engine optimization across social media platforms. This tool can be valuable to any business because hashtags give businesses the ability to increase the reach of their posts to not just their followers but other users on that social platform. For example, any user who shares a post, story, or poll with a hashtag will appear as a recent post made for any other user searching or following that hashtag.

A Magic-Number of #Hashtags?
When it comes to using a hashtag, it can be hard to understand how many different keywords need to be used per post. Technically there is no exact number of hashtags that will guarantee any user more views, likes, or follows on a post. However, many influencers and top users on social platforms believe that posts need to have the ideal number of hashtags to get the most engagement.

According to an article published by Bustle, users are allowed a maximum of 30 hashtags on a social platform like Instagram. Yet, a cluster of keywords on a post does not always look visually appealing and again does not guarantee that the post will receive engagement from the online community. In addition, there have been studies revealing that the number of hashtags you or your business needs to use per post is unique to your social media.

The only way to understand how many hashtags you need to use is by testing out hashtags in posts. But there are clever ways of doing this.

Using hashtags without appearing overdramatic.

Like all things Instagram, hashtags should try to be visually appealing. Shorter posts should use a shorter number of keywords. Having more hashtags than the writing content on a post can appear as an imbalance and keep users from viewing, liking, or sharing posts with too many hashtags. There are even ways to use more hashtags without showing them.

Many users on Instagram comment on their post with either an emoji or something visually appealing to the post and then reply to that comment using a series of hashtags. Here is an example in this video posted by @claireliz_ on TikTok: https://www.tiktok.com/@claireliz_/video/6938029181154397446?sender_device=pc&sender_web_id=6891374534655641094&is_from_webapp=v1&is_copy_url=0

Additionally, a great way to increase views on Instagram posts is by sharing a photo or recent post to a story and listing the hashtags behind the image. @janaalina.st on TikTok shared a tutorial on how to hide hashtags while boosting views to posts. Watch how it is done here: https://www.tiktok.com/@janaalina.st/video/6941418618970295557?sender_device=pc&sender_web_id=6891374534655641094&is_from_webapp=v1&is_copy_url=0

Aside from hiding hashtags, all the hashtagged words have to adapt to the environment in which they are presented. Whether it be Instagram, TikTok, Twitter, or Facebook, hashtags must be relevant to what you are posting about. Keywords should relate to what you are posting about, who you are posting with, and the atmosphere of the post itself. Take advantage of quirky holidays, media hijacking, popular trends, and working with other brands online.

Importance of #Hashtags

The goal of posting content online is to increase engagement on social media platforms between you and other users online and interact with people who want to work with your business. Social platforms are all about being a part of the community you want to engage with.

Making posts relatable to your followers and your followers’ followers shows you are active in the community. A hashtag can be the gateway to interacting with users in your local, state, and global community online.

Speak with a member of our team at Southern Cross Media to formulate the best hashtags for your business to use. Let us be the voice your business needs to engage in the online community. Building the right number of hashtags is just one thing that can enhance your business’ presence online. Our services include pay-per-click marketing, blog services, web design, and more! Fill out our contact form or call us at (321) 351 – 4054.

Tips for Working with LinkedIn


What is LinkedIn?
LinkedIn is a professional network, a social media platform that allows you to connect and network with possible business partners or competitors, current and potential employees. The platform is a way to share professional knowledge, news, and insights or what your business can bring to the table.

Often LinkedIn is seen as a job board site, which it can be, yet this is the chance for your business to not only search for potential employees but connect with other businesses like your own for collaboration and ideas. LinkedIn functions as a community that can bring jobs to those that are unemployed and continually act as a professional platform to share the unique offerings your business is doing with your clients.

From the bulletin board to the job board
LinkedIn is primarily a hub for career development as an individual user, acting as a virtual resume to employers. Yet, as a business entity, LinkedIn is an information board to broadcast your organization’s skills, values, and employees in an online space. Think of it as the bulletin board at a local restaurant – you used to leave your business cards there for residents to contact your company; now, you can do that online in a professional space.

One of the most critical parts of using LinkedIn is making sure your profile page and your business’s profile page are updated. You want to include your logo, what you do, what your business does, the location, media links to projects you have worked on, relevant hashtags or keywords that will bring other users to your profile page and the company’s profile page. You also want to connect with others and expand your network as much as possible and post to the site on a regular basis.

Marketing Solutions
LinkedIn is much more than another social media platform; it can be used as a toolbox for marketing your business online. The network comes with tools that allow any business to boost their posts, create event advertisements, and track the progress of a campaign launched on the platform. According to Business Insider, the tool for event advertising can highlight important details of the event and show to others if any of their connections have shown interest or will be attending the event.

Furthermore, Business Insider reports that the event analytic tool to view how far the reach of an event has gone and the engagement has taken place during the virtual or live event via LinkedIn. Virtual events have become more critical now than they have in the past due to the COVID-19 pandemic. LinkedIn supplies the tools to not only promote and host events online but to continue connecting your business to audiences, employees, and other entities locally, nationally, and globally on one platform.

Interested in LinkedIn, but unsure where to start?
Southern Cross Media will show you where to begin when managing a new social platform like LinkedIn. We want to help your business find the voice it needs to reach the right audiences; our services can further transition your business onto a new social platform. At Southern Cross Media, we offer blog services, web design, web video, content strategy, and many other services your company may be interested in using. Fill out the contact form on our website or call us today at (321) 351-4054 to speak with a member of our team.

Is it time for your business to get on TikTok?


Looking for a place to show people what your business is all about? To go further than just explaining what it is your organization can do? It’s time to start using TikTok!

What is TikTok? 

TikTok is an audio and visual social media platform that allows users to share short video clips. Many of these clips feature special effects or sounds created by artists or other users on the platform.

What makes TikTok unique?

TikTok allows any business to show an up-close and personal version of their organization on a social platform. A business can take advantage of a visual platform by showing potential clients what an experience would be like at their organization.

Now is the time to share what your company can do directly through a current customer or current employee’s eyes. Do this by telling a story! Take the testimonial off the page and onto the camera.

Better yet! Show future customers how amazing your team is! Give a “backstage look” at what employees do when they are not with the client.

Wait! There is one catch… 

Video posts made on the application can be, at most, a minute long! The majority of videos shared are about 15 seconds long. The key to a successful post on TikTok is creating content that will grab a viewer’s attention and fast.

You want your company’s videos to get featured on a user’s “for you page,” which can be considered a user’s homepage. TikTok uses an algorithm to share content with the users similar to videos they have liked, viewed, or commented on previously in the application. Producing content that will make it onto a “for you page” will increase the number of views on your organization’s posts.

Why use TikTok?

TikTok has around 80 million users on the application, and more than half of those users range from ages 16-24 in the United States. TikTok is a way to connect with a demographic that predominately receives their information from social media. TikTok is also a platform that breaks down walls between you and your audience.

TikTok has a feature called “duet,” where any user can react to another user’s post. Your clients can confirm to the public that your organization is achieving its mission. You even have the ability for your business’ TikTok to react to customer posts about your services.

TikTok is popular right now because it is booming with different creators. The application is all about showing what it is you can do through unique content.

Some of the most popular creators on the social platform are known for their dance videos and storytelling. However, businesses are taking advantage of TikTok, from looking for new hires to sharing videos based on their skill sets. Now is the time to grow a following with the users of TikTok and generate content about your organization!

Contact Southern Cross Media to discuss how to transition into TikTok or generate creative content. Let us be the unique voice your business is searching for. Our services also include pay-per-click marketing, blog services, and web design. Call us today at 321-351-4054 

 

 

How Can Local Service Ads Help My Business?


What are Google’s Local Service Ads and how do they work?

If you’ve heard of Google Ads, then you might be familiar with their PPC (Pay Per Click) advertising, where you pay for every click on your featured website. PPC charges you whether a conversion is completed, or a lead is formalized, or not. While this type of advertising generates traffic to your website, which is great in many industries such as E-commerce, it may not be as valuable to a business that relies on less actual traffic and more of an individual, one-on-one type appointment. This is where LSA’s, or Local Services Ads come in. LSA’s only charge per actually established lead! That’s right! If you are a small service business or law firm, medical office, etc., you can be turning your hard-earned advertising dollars into real leads, and not just accidental clicks and tire-kickers.

So how does Google determine what constitutes a lead? By a series of specific occurrences, such as:

  • You receive a text message or email from the customer.
  • You receive a voicemail from the customer.
  • You answer a phone call and speak with the customer.

Google does try to filter any contacts that aren’t real leads, and you are able to dispute and request a credit in situations like:

  • The caller hangs up
  • The location isn’t in your profile
  • Wrong numbers
  • Automated recordings and spam calls
  • The service isn’t on your profile

So, how much do you pay per lead? That is determined by both your industry and your business location. A heavily populated area, with a heavy presence of your industry, would cost more than a small town with little competition.

Besides only paying for actual leads, being in the LSA program gives your business the ‘Google Screened’ checkmark. This gives potential customers the peace of mind that your business has been screened, background checked, and verified for legitimacy by Google themselves!

So if LSAs are starting to sound like a great program for you to join, but you don’t have the time or patience to manage your LSA’s, let the expert team at Southern Cross Media turn your advertising dollars into real leads. Give one of our experts a call at (321)351-3700 and visit us at https://lsa.southerncrossmedia.com

Is Your Teen on Omegle?


Omegle is a platform used to speak to strangers. Their tagline is literally ‘talk to strangers!’.

According to the AACAP (American Academy of Child and Adolescent Psychiatry), ninety percent of teens ages 13-17 have used social media. And, while most social media is an excellent way for kids to stay connected with their friends, especially during this time of COVID-19, an increasingly popular platform, Omegle, is attracting more and more teens by the day. Below, we will discuss what Omegle is and how to ensure your teen’s safety while using this platform.

What is Omegle?

Omegle is a social platform that was launched in 2005, with the video chat portion introduced in 2009. Omegle uses the terms ‘you’ and ‘stranger’ for users and whom they are talking to (there is no personal information shared on-screen by Omegle), with ‘strangers’ being able to verbally share whatever information they choose, while video or text chatting. Omegle is not an app; it is a website that does not ask for any verification of age or proof of who a person is, and can be accessed easily on any desktop or mobile device with internet capabilities. Omegle does, however, record every IP address, their computer’s generated ID tag, and video and chat conversations. Everything that the users disclose about themselves is archived on the website’s servers for about four months.

Why, as a Parent, Should I be Considered About Omegle?

Teens are at that certain age where they feel both invincible and very trusting. They are also headstrong and feel savvy to the world’s ways but are more naive than they would like to believe. This combination may lead to a teen being manipulated to indulge personal information and/or meet up with strangers from Omegle without you even knowing about it. Your teen can never really know whom they are talking to – as in any person on the internet could say they are anyone or anything. The home page states that a user must be 18+ to use or 13-17 years old with parental consent, and as stated on the home page of Omegle; ‘By using Omegle, you accept the terms at the bottom, -and- ‘you must be 18+ or 13+ with parental permission’. This does little to deter teen use. Omegle does have a disclaimer on the home page that says, ‘Predators have been known to use Omegle, so please be careful.’

What Can I Do to Help Protect My Teen?

Of course, we know we can’t hover over our children 24/7. They need to know they can be trusted to make grown-up decisions while practicing speaking to new people who share common interests on video chat. But we should have conversations with our teens and even tweens about internet safety. Kids should be made to feel comfortable coming to us with questions and concerns about mature content they will most inevitably find while exploring Omegle and the rest of the internet. Omegle does include a helpful link on their home page for parents to explore parental control protection. It is important to be alert to any behavioral changes your teen may be exhibiting, such as mood changes, appetite and sleep pattern changes, and changes in appearance. Be prepared to have a conversation about these changes, but try to do so in a calm and non-combative manner. Remember, we want our children to trust our reactions. Otherwise, they may turn to a potential predator that reacts in all the right ways and says what your teen wants to hear.

Equipped with the right tools and knowledge and proper supervision, teens on Omegle can have fun learning about new people and new cultures. Remember to safe, vigilant, and informed!

E-Mail Marketing Success with Newsletters


A digital newsletter is a popular component of an effective marketing strategy. A well-executed newsletter conveys a substantial amount of information, helps drive traffic to your website, and creates awareness about your brand. Consumers today are pressed for time and overwhelmed by vast amounts of e-mail messages. A newsletter conveys information on promotions, company news, blog posts, product updates, and services in a simple and concise manner. It is a terrific way to inform your clients about your business and provide incentives for customer engagement.

One of the most important aspects of a newsletter is building strong relationships with clients by personalizing your message. Building trust with consumers is proven to increase conversions and brand loyalty. The Content Marketing Institute reports that 81% of business marketers use the e-mail newsletter for marketing as an effective means to connect with clients. E-mail newsletters can have a quantifiable impact on business performance. There are measurable goals through analytics such as subscribers’ growth, the open rate of e-mails, clicks, and conversion rates. These marketing metrics provide meaningful information and demonstrate the effectiveness of the campaign for your company.

Strategies for successful e-mail newsletter campaigns include:

• Provide links in the newsletter that bring interested readers to relevant sources on your website or blog.
• A “Frequently Asked Questions” section can provide educational information to a target audience.
• Use intriguing subject lines and eye-catching graphics that accurately reflect the content of the newsletter.
• Keep the content up-to-date, valuable, and relevant to your readers.
• The newsletter should display correctly on all devices.
• Strong Call-To-Action messages can encourage passive consumers to click links for more information or to complete surveys for company feedback.
• Entertaining tips and videos can capture the attention of your target audience.

Understanding your audience is key to keeping them engaged.

At Southern Cross Media, we turn branding into profit through creative strategies and personalized attention to our clients. We understand that e-mail newsletters have gained popularity as they nurture the personal connection with online clients. Statista, a company specializing in market and consumer data, reported in 2020 that there are 3.9 billion daily e-mail users. That number is expected to climb to 4 billion by 2023. As an internet marketing service, we know that marketing is both a science and an art. It is vital to pay attention to the analytics, including a focus on the details such as formatting, keywords in content, colors, and images.

While an engaging e-mail newsletter is a reliable and effective method for promoting a brand, it is only one marketing strategy segment. Our services at Southern Cross Media include website design and development, social media services, search engine optimization, PPC advertising, and engaging videos. We use the most innovative web technologies to make your brand a success.

Contact Southern Cross Media for all of your online business needs, including how to boost your client base and sales through e-mail marketing. We help start-ups and established companies build success. Call today at 321-351-3700.

Choosing a Website Design and Development Company


Your website’s design plays a crucial role in your marketing presence. It is the first impression of your brand to your online audience. If the website is visually appealing, viewers will likely stay on your page. If not, they will leave your page and possibly turn to a competitor. A well-designed website is informative and builds trust with your audience, resulting in potential leads for new customers.

 

Your website’s elements, such as carefully chosen keywords and phrases in the content, high-quality backlinks, compelling title tags, and meta descriptions maximize traffic to your site. Search engine optimization ensures that a website appears high on the list of rankings and visibility for consumers searching for products or services. Hiring a reputable company that employs numerous strategies to boost your site’s success is crucial in our technology-driven world.

 

Physical Features of a Well-Designed Website

 

Your website’s aesthetics, such as the fonts, formatting, styles, color layouts, crisp and vivid pictures should be consistent and convey a professional image. The navigation bar should stand-out and efficiently direct your audience to the information that they need. Today, there are many digital devices, such as tablets, laptops, smartphones, and desktop computers. Your website should appear orderly and be responsive to any device that consumers use. Keep in mind that mobile internet users surpass desktop users.

 

Photographs and videos are engaging tools and can increase conversion rates. It is reported than more than 500 million hours of videos are watched on YouTube daily. However, a cluttered appearance can be overwhelming for the viewer. Videos for testimonials, product demonstrations, educational purposes, or those that share a company’s culture are an effective means of capturing your audience’s attention and trust.

 

The website’s content should be clear, concise, and provide compelling information about your services or product. Call to Action buttons communicate what the user needs to do next. They should be highly visible, such as bright colors or large fonts. A site that loads slowly is frustrating to users, leading to a lack of sales conversions and a general loss of traffic.

 

The following tips will help you to choose the right company for your project:

 

  • There are advantages to hiring a website design and development agency that has experience in your industry. As a potential client, view websites they have built for others in the same field.
  • Ask for client references to get a first-hand accounting of their experiences working with the company.
  • As in any business transaction, communication is the key to success. Set up meetings with potential website design agencies to give you a sense of the agency’s culture and whether you are comfortable working with them. Website building is an interactive process, so you want to collaborate with a knowledgeable, friendly, and responsive agency.
  • A website company should have a system in place that measures site performance, optimizations, and improvements.
  • Ask about the timeline for the site’s completion and the company’s promptness when maintenance changes or updates to the site are needed after its completion.

 

 

Southern Cross Media can maximize your Online Presence.

 

Many clients wait too long to update their websites. A redesign or a new website can sound like a daunting task, but it is an investment in your future. Southern Cross Media is a locally owned company in Central Florida dedicated to providing superior services for our clients. We know this community and can represent your online goals and objectives, bringing the right customers to you. We offer creative solutions for every challenge with innovative web design, on-going web development, maintenance, and search engine optimization services.

 

Our clients are large and small business owners and professionals. The goal of Southern Cross Media is to make our clients competitive in the online market. We use the latest website design technologies and search engine optimization analytic tools to improve your conversion rates and customer retention.

 

   Call Southern Cross Media to discuss a redesign or the build of a new, engaging website. Let us be your creative voice. Our services also include social media management, pay per click marketing, and blog services. Call us today at 321-351-4054.

 

 

 

 

Your Voice

We’re​ ​passionate​ ​about​ ​helping​ ​you​ ​find​ ​your​ ​creative​ ​voice.
Founded​ ​in​ ​2016,​ ​we​ ​champion unique​ ​brands​ ​and​ ​bring​ ​them​ ​into​ ​the​ ​spotlight.

We​ ​leverage​ ​your​ ​business’​ ​strengths​ ​to​ ​build strategic​ ​road maps,​ ​and​ ​deliver​ ​the​ ​right​ ​customers​ ​to​ ​you.
​Our​ ​team​ ​offers​ ​unparalleled creative​ ​solutions​ ​to​ ​all​ ​of​ ​our​ ​clients,​ ​and​ ​is​ ​determined​ ​to​ ​see​ ​every​ ​job​ ​through​ ​to​ ​its​ ​success.

Our co founders, Tom Fritchek and Charles Kiester, spent nearly 30 years in the corporate world until one day they realized, “We can do this better!” They found that small business owners often feel the customer service from large corporate entities is lacking, and that they could create a company that speaks to what businesses want. So, Southern Cross Media was born with an eye toward providing excellent value, quality products, reasonable pricing, attention to detail, and great customer service by a small, locally owned company.

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Address: 37 N. Orange Ave., Ste. 500, Orlando FL 32801

Phone: (321) 356-5350

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