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Why Marketing Through Social Media is Essential For All Businesses

Social media marketing is essential for any business that aims to increase their online presence.
Your Customers Are On Social Media

By 2018, the number of worldwide social media users is expected to reach about 2.5 billion people.
With so many consumers using social media every day, this presents a great opportunity for small businesses
who want to reach their online audience.

Consumers Will Be More Receptive to Your Messages When Marketing Through Social Media

Users are active on social media platforms because these channels offer a fun and easy way to network,
keep in touch with friends and family, and stay connected with what’s going on in the world. Typically,
users are not on these channels with the expectation that they are going to be marketed to. But this
does not mean that social media users aren’t following and interacting with their favorite brands.

95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about the brand, social media users are open to engaging with brands on social media channels.

Marketing Through Social Media Can Help Increase Brand Recognition

Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.

Social Media Advertising Allows You to Target and Re-target Ideal Consumers

Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With sophisticated targeting capabilities,
social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant
traffic to your site. This is the best way to get the most out of your marketing spend.

With Facebook ads, you can identify new potential leads by defining your ideal customer through the ads platform.
Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what
your ad goals may be.

Our team knows just what it takes to build and maintain a thriving social media audience for small businesses.
For more information, check out our social media management services or contact us to schedule a call to discuss our services.

Powerful Reasons Why You Need Video Marketing

Video Marketing

Video Boosts Conversions and Sales

First things first: videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.

Video can also lead directly to sales. Studies show that 74% of users who watched an explanation video about a product subsequently bought it. So, better start crafting your exciting product videos now!

If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business!


Video Shows Great ROI

To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not the easiest or cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable; even your smartphone can make pretty decent videos!

More good news is that your videos don’t have to be perfect–it’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low-quality and poor design didn’t matter nearly as much.


Google Loves Videos

Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.

Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions, and add a link back to your website, products, and services. Provide potential customers an easy route to the next step, whether that be contacting you or purchasing a specific product. Explore the world of interactive videos to encourage actions even more.


The Big Picture

Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology, but also because they are easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.

Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, garnering millions of views. And this is the whole point of video marketing: only the creative survive! Online videos are the most popular form of marketing, and we want to help your business shine. We are one of the first in the industry to utilize the video capabilities of Google My Business, so take advantage of this new marketing tool while it’s fresh!

Contact us to learn more about our video production services and find out how you can receive a potentially viral marketing video!

Lawyers: Marketing Tools For Your Firm’s Website

Any business that wishes to be competitive in the online or offline market must have a professional website

If used properly, your law firm’s website can become a powerful marketing tool!
This post highlights five of the best additions for law firm websites to help site optimization, increase the number of visitors, and ultimately generate more client leads online.

1. Spam Free Blog Commenting

A great feature to add to any law blog.
Well-written blogs engage readers and make them feel like part of a community.
Law blogs in particular benefit from this because their readers are likely to have legal questions that they want answers.
The great thing about Spam Free Blog Comments is that it requires people to post comments from a social media profile like Facebook or Twitter, so you’ll be more likely to get genuine comments from readers with questions (AKA your prospective clients), and less likely to get unwanted spams.

2. Email Lists Via Popups

If you have blog functionality on your site, you would be wise to work on your email list.
Building a strong email list is the number one key to online marketing.
You should be collecting emails via “popups” from your blog visitors and sending out newsletters with updates from your law firm.
Popups can increase blog sign ups by as much as 600%.

3. Share Links On All Your Posts and Pages

Sharing your articles on social media is an excellent way to get more visitors to your law firm website.
It helps you engage with your target audience across all your social media channels and boosts your SEO.
The point is, you need to share and encourage sharing on all your content.
Put share links on all your posts and pages, and it makes it easy for your readers to share to almost any social network you can imagine.
Add a “related content” feature to encourage your readers to read more than just the page they landed on.

4. Booking Calendar

Along with a contact form, another great way to encourage your website visitors to contact you is to have an easy way for them to book a consultation.
A Booking Calendar is a very powerful tool to help book consultations with your prospective clients and will decrease bounce rates if easily accessible and readily available.

5. Client Reviews

Client reviews are an excellent way to establish your credibility to your website visitors.
In addition, more and more people are looking for lawyer reviews online before making a hiring decision.
You can collect reviews from clients and have them displayed on your law firm’s website.
Incoming reviews can be monitored so you can filter out any that you don’t like.

5 Tips for Working with Your Web Designer

So, you’ve been sitting on the same website since 2008, and you’ve finally decided that a few aesthetic changes here and there just won’t be enough to remain competitive in the marketplace.

You look at your options and decide to go with a professional web designer to create something that is modern and intuitive and looks amazing. You get some referrals and do some research and find a company that seems to meet your needs and can work within your budget. You’re all set to go. But then, for some reason, it seems to take a lot longer than you were expecting, and nothing seems to be easy.

What happened?

Maybe they kept asking questions. Maybe recommended a style that wasn’t what you had in mind. Maybe fifteen other things seemed to slow your progress and delay the launch of your website.
We’ve previously discussed the importance of building a strong relationship with your SEO agency, and most of those principles are absolutely applicable here. A smooth path from concept to launch requires a good relationship. You can play a part in this process and help get your website completed and launched on time by following these simple tips.

Get a free website report and see how your site is performing.

Any business that wishes to be competitive in the online or offline market must have a professional website
1 – Get Prepared

Designers are problem solvers, not magicians. Their job is to come up with a design that looks great and provides long term solutions for your business. Your job is to provide them with a detailed project scope so they can deliver the best solutions possible. Many design processes start with a questionnaire which helps the designer learn more about your business and understand more about your target audiences, competitors, site goals, etc. Don’t skimp on this part. Go into as much detail as possible. The more insight your designer has, the better the design will meet your expectations. Other information that may be needed includes: brand assets, text content, photos, site credentials, plugin information, etc. Make sure you supply these items in a timely manner so as not to delay the project.

2 – Collaborate & Communicate

When your designer provides the first draft, they are eager to hear what you think. Make sure you are carefully reviewing their work, giving helpful and timely (and constructive) feedback, and staying involved as the site progresses through wireframes, mockups, and build.
Don’t go silent! When you sign the contract for a new website, agree with yourself to give the project your full attention for the entire process, or else you’re just wasting time and money. If too much time goes by, the goals may change and the project gets blurred. A collaborative, full-focus approach ensures the best possible outcome.

3 – Don’t Overthink It

Your designer wants you to be involved, but not so involved you start to take over their role and insist on micromanaging every tiny detail. It’s important to remember the trust factor at this point and remember that your designer is a problem-solver first. They always have a reason for choosing a certain font, color, image, or layout and have likely spent hours obsessing over those tiny details. Designers also think about how the site will convert, if the calls-to-action links stand out enough, how the user will navigate the site, what elements should be interactive, how the layout will respond to mobile devices, etc. And the decisions we come to are based on our years of experience building effective websites.
The best question to ask yourself is why don’t I like this particular element? Is it my subjective opinion, or does it affect the end goal of the site? If it’s the latter, then it’s worth bringing up to the designer and starting a discussion about it. Then, let the designer come up with another solution.

That’s what you hired us for.

4 – Avoid Too Many Cooks

After seeing the designer’s mockups, you may be tempted to ask others (like friends and family) for their opinions. two people discussing web design. This can end up doing more harm than good.You may feel confident about it until someone says: “I don’t like the blue” or “I don’t like the way this looks” which can fill your mind with doubt. This can put a strain on the client-designer relationship and will likely result in unproductive rounds of changes while discouraging your designer. At the end of the day, you and/or your stakeholders are the decision maker(s) that fully understand your project goals. Be decisive, leave subjective opinions behind and focus on the goal. If you must ask for an outside opinion, make sure to give them plenty of context so they can critique the design in an objective way.

5 – You Have a Part to Play in This

While the designer is responsible for the way the site looks and functions, the client is usually responsible for providing the content your visitors will read. If you don’t know what your website is going to say, it can cause significant delays. Time is money, so make sure you plan ahead and are thinking of the copy you need to collect throughout the process rather than rushing to write it all at once. If you are having a hard time with copy, ask your designer about copywriting services. Copywriters will take the burden of writing endless pages of content off your hands while including keywords for the search engines and phrases that encourage visitors to engage that will add even more value to your site. In the end, it’s important to remember that we’re working toward the same goals. We want to get your site up and running as quickly as possible, but we cannot sacrifice quality and usability to change its appearance in a certain way.

Quality work will take some time, it’s true, but when you follow these tips you’ll be able to see some great results.

Master Google’s Top 3 Website Search Ranking Factors

You want your website to rank on top?
There are three crucial ranking factors you must consider for Google to give your site rankings a boost.
The highly cited SEO study from Backlinko suggests that the top ranking factors are your backlinks, topical relevance and word count averages.

1 – Link Building
How Link Building Improves Ranking Factors

Google looks at your backlink structure to determine what ranking factors your site is an authority on and how trusted your site is across the web. For instance, a supplement shop will see a ranking boost from getting featured regularly in articles. The main way to figure out a website’s link value is by looking at the following statistics: domain authority, page authority, citation flow and trust flow.
You will also want to consider whether the links are do follow or no follow and how frequently the website links to others. For example, websites like (with many outgoing backlinks) hold less ranking value than sites of a similar site with more posting exclusivity.
For optimal ranking performance, you need to be strategic with your link building methods — one way is by getting industry influencers to guest post on prominent sites like CNN, Forbes, New York Times and TechRadar.
Your website also needs some healthy backlinks from .edu and .gov domains. The key here is to avoid any directory-style link opportunities. You want to offer something unique and receive a citation link from the school, police department, etc. There are two methods that work regularly: offering scholarships and providing proper solutions for dead links, a.k.a. building broken backlinks.
Note: Your anchor text matters just as much as the link itself. You should switch up your keyword usage to avoid getting a spam penalty. But don’t go too general or avoid hitting heavy keywords. Read Gotch SEO’s Anchor Text Guide for 2017 to learn more.

Any business that wishes to be competitive in the online or offline market must have a professional website
2 – Topical Optimization
Topical Optimization for Better Search Rankings

People are turning from LSI keywords to topical optimization. The former focuses on hitting relevant terms in content surrounding primary and secondary keywords. The latter builds content around secondary keywords and naturally hits plenty LSI keywords. What’s the difference? With topical optimization, your website’s header tags will tell a specific story — depicting exactly what your website covers and making you look like an expert in Google’s eyes.
Of course, there will be a need to focus on your primary keywords too. The best approach is to create skyscraper pages for these — this is basically a fancy term for long form content, typically in the 2,000 to 4,000-word count range. You can use these pages when linking to resources from within your site, instead of citing competing experts in your niche.
Internal linking is a major part of achieving proper topical optimization. The anchor text of these links and the URL slugs for the is sufficient indication of your website’s professional expertise. By driving back links to these big money pages and building your site’s topical architect around them, the quality results will follow.

Any business that wishes to be competitive in the online or offline market must have a professional website
3 – Word Count
Best Word Count for Top SEO Ranking Results

The referenced Backlinko study came to the conclusion that the average Google front page result contains 1,890 words. This stat includes many other words, but it also looks at the site’s blog posts in general. Still, the one thing that’s definitely true is that higher word counts correlate with stronger rankings.
Your best bet is to create a structure of content with some long form and some short form writing. Build lengthy foundational pieces around your top tier and mid tier keywords. For your standard blog posts, take the opportunity to tackle long tail keywords instead.


Getting your website to rank better is not rocket science — but that doesn’t mean there’s no science to it. From backlinks to topical dominance and content depth, optimize for these ranking factors now to start seeing real results!

Any business that wishes to be competitive in the online or offline market must have a professional website

Why You Should Hire a Professional Web Design Company

Any business that wishes to be competitive in the online or offline market must have a professional website.
Internet has become the leading resource for people to find information, with business research being a leading reason to perform a search on the web. Businesses that do not have a professionally created website risk losing potential customers on the Internet and in their storefronts. Consumers are evaluating products and companies long before they decide to make a purchase, and if your website does not seem professional or secure, they will simply move on to the next vendor.

When you hire a professional web agency you know that your site will be created to suit your business. The web designer will evaluate your business and products, and work with you towards your goals for the website. Do you want to generate online sales? Walk in sales? Will your site be for informational purposes only? Once these and other questions are answered, your site will be designed to meet your specific needs. DIY site builders limit the capabilities of their site and often restrict graphics and text. A professional web designer is not captive to these restrictions.

Visual properties:

The way your site looks, the way it navigates, and the colors and graphics used are very important. Visitors do not like to search for information, nor do they wish to be barraged with loud colors and crowded text. A professional designer will make sure that your color scheme, text and navigation are designed to be user-friendly.

New technologies

The Internet changes on a daily basis. New technologies, new computer code, new ways to draw visitors to your site happen each and every day. When using a professional web designer, you can be assured that the site is being created with the latest technologies and according to the latest trends, for optimal success.

Any business that wishes to be competitive in the online or offline market must have a professional website
Your Voice

We’re​ ​passionate​ ​about​ ​helping​ ​you​ ​find​ ​your​ ​creative​ ​voice.
Founded​ ​in​ ​2016,​ ​we​ ​champion unique​ ​brands​ ​and​ ​bring​ ​them​ ​into​ ​the​ ​spotlight.

We​ ​leverage​ ​your​ ​business’​ ​strengths​ ​to​ ​build strategic​ ​road maps,​ ​and​ ​deliver​ ​the​ ​right​ ​customers​ ​to​ ​you.
​Our​ ​team​ ​offers​ ​unparalleled creative​ ​solutions​ ​to​ ​all​ ​of​ ​our​ ​clients,​ ​and​ ​is​ ​determined​ ​to​ ​see​ ​every​ ​job​ ​through​ ​to​ ​its​ ​success.

Our co founders, Tom Fritchek and Charles Kiester, spent nearly 30 years in the corporate world until one day they realized, “We can do this better!” They found that small business owners often feel the customer service from large corporate entities is lacking, and that they could create a company that speaks to what businesses want. So, Southern Cross Media was born with an eye toward providing excellent value, quality products, reasonable pricing, attention to detail, and great customer service by a small, locally owned company.

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Address: 903 Lake Lily Drive Suite: A322 Maitland, Florida 32751

Phone: (321) 356-5350

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