PPC (Pay Per Click)
While PPC (pay-per-click) campaigns seem simple, there is actually an incredible amount of strategy involved. Our experienced copywriters strategically plan each ad and test them with their intended target audience. We have years of experience on both sides of the table when it comes to PPC. We have marketed ads for our own use, as well as ads for our clients. We work directly with Google, and place ads in the Search Network and Display Network within Google AdWords.
Southern Cross Media’s digital marketing team can target paid search ads in a number of ways.
We will help you understand the different target market segments, their demographic makeup, geographic specifics, purchasing habits, and other vital information.
This data allows us to make your ads as hyper-targeted as possible in order to increase efficiency and lower cost per conversion.
With a full understanding of the market segments, our writers target the ad copy and settings to match the target market.
Our PPC strategy is much more involved than simply having your business appear on the first page of search engine results—even though that is a good first step toward success. Our goal is to identify a positive result in traffic, engagement, or conversion.
Before we even create an ad, we will discuss and agree on a call-to-action and design a click path that is most likely to convert digital traffic.
We measure the success of a paid search campaign on how well the ads drive the desired action.
If you are ready to boost sales, generate leads, and drive traffic to your business’ website, then a paid search is a great strategy for you!
Look no further than the digital strategy team at Southern Cross Media.