“Boosting” a Facebook post is a convenient and easy way to get an existing Facebook post to reach a larger audience. Since the feature was added in 2012, it has largely remained unchanged, making it one of the longest-running features on the platform. Boosting posts is a popular advertising method for new and established businesses who want to easily get their posts in front of more people without spending time, effort, and money utilizing Facebook ads. However, is boosting a post on Facebook a good way to spend your marketing budget when creating your law firm’s social media strategy? Below, we discuss how to boost a post on Facebook, whether it’s worth it, and alternatives to stretch your advertising dollars.
How to Boost a Post on Facebook
Boosting a post pushes an already published Facebook post to a broader audience, including people who don’t follow your page. It essentially converts an already published Facebook post into an ad for a specified period. To boost a post, you must be a Facebook Page admin. Navigate to the post you want to promote and choose the “boost” button on an eligible post. Select your target audience, budget, and your desired timeframe. You can boost a post from $1 to $100 a day, making it an affordable social media advertising tool.
How to Successfully Boost a Post on Facebook
Selecting an already high-performing campaign is the key to a successful boosted post. If the post is performing well with organic traffic, it’s likely to do even better for a wider audience. Another vital part of successfully boosting a post is setting the right goals and expectations. Be clear on what you want to achieve and set these goals in your boosted post settings.
Selecting your target audience and location is another crucial element in boosting a Facebook post, particularly when managing social media for law firms. Don’t skip this step! Select your target demographics and geographical location, ensuring your post reaches people likely to use your services in the future. Another important element of boosting a Facebook post is selecting the right duration. A small budget set over several days will perform better than spending a significant amount in a short period. If you’re promoting a specific event or offer with your boosted post, ensure the campaign duration ends before the event occurs. The best way to track the success of your boosted post is to have a clear idea of what a successful campaign looks like and analyze the metrics based on your goals.
Can Boosting a Post Make it Go Viral?
There is no secret recipe for making a post “go viral” on a social media platform, regardless of whether the post is a paid advertisement. A post is most likely to go viral when a large audience finds the content relevant, helpful, inspiring, or comical. The most effective way to create a social media post for law firms that has the potential to go viral is to provide valuable and relevant content that engages your target audience and addresses their most pressing questions.
Does Boosting a Post Increase Followers?
Boosted posts that are correctly targeted and have achievable goals can increase your followers. Boosted posts reach more people than organic posts, allowing others who don’t like your page to see your content. However, you must set the proper parameters to ensure the new followers you receive are real people who could convert into potential clients.
Boosting a Facebook Post: Pros and Cons
Here’s a breakdown of the advantages and disadvantages of boosting a Facebook post:
Pros
Boosting a post offers an easy and convenient way to dip your toes into paid social media advertising using existing content on your page. Boosting is often a business owner’s first experience with paid advertising on a social media platform. Boosting posts can also help you gauge the type of content that will perform well as a Facebook ad. Boosting a post can be done with nearly any budget, which makes it a cost-effective advertising method for small business owners.
Cons
Boosting posts gives you significantly less control over targeting criteria than a full-blown Facebook ad. There are also fewer ways to measure the success of your post. There are also more content restrictions for boosted posts than Facebook ads. You also can’t change or edit how the headline and description of your post appear on the News Feed. For this reason, there are wiser ways to spend your advertising budget than using it to boost Facebook posts.
Is Boosting a Facebook Post Worth It? Final Thoughts
While boosting a Facebook post may be a good way to enter into the world of paid social media advertising, there are more effective ways to utilize your marketing budget than continuing to boost posts randomly. Without a strategy, boosting posts is often done irregularly, which doesn’t allow you to monitor whether you’re achieving your marketing goals.
A more effective approach is to have social media advertising experts like our team at Southern Cross Media, LLC set up Facebook ads correctly to ensure you get the most bang for your buck. As a digital marketing team specializing in social media for law firms, we collaborate with your firm to develop effective ad campaigns tailored to your unique goals and ideal client profiles. We can help you set up successful social media campaigns to boost your brand awareness, schedule more consultations, and attract more clients. Call us at 407-377-7530 or email us to learn how we can create a successful social media strategy for your law firm.
