No, OOH is not an exclamation of shock and awe. OOH stands for Out of Home Advertising, and it is EVERYWHERE! From billboards to bus wraps, along highways, byways, and boulevards, business’ can advertise their wear and services on blank canvases of digital signs, billboards, and marquees. The possibilities are endless. OOH, advertising is digital, interactive, and can be found in the most unsuspecting places, making it one of the most effective marketing tools for businesses large and small.
OOH, advertising has come a long way since the days of hand-painted billboards and static displays. Digital technology has made OOH advertising more dynamic, flexible, and interactive. Businesses can now target specific audiences with laser precision and easily measure their return on investment (ROI).
Here are just a few ways that OOH can help your business be seen:
-Billboards: Reaching drivers and passengers where they least expect it, billboards are an excellent way to grab attention and make a lasting impression.
-Digital signs: With the ability to change quickly and easily, digital signs are perfect for businesses that want to target specific audiences with laser precision.
-Bus wraps: Make your business impossible to miss with a bus wrap. These full-sized advertisements are seen by thousands of people every day, making them one of the most effective forms of OOH advertising.
-Highway signage: Reaching drivers where they are most likely to be paying attention, highway signage is an excellent way to grab attention and make a lasting impression.
When it comes to marketing your business, there is no one-size-fits-all solution. The best way to determine which marketing channels are proper for you is to experiment and see what works best for your business. But if you are looking for a surefire way to get your business seen by potential new customers, OOH advertising is a great place to start.
Why is right now the perfect time to start exploring OOH? With quarantine being over, people are out and about like never before. Even with inflation at a high point, consumer spending has increased. People are spending money. And to drive the point home, in 2019, Nielsen conducted an extensive Out of Home advertising study, and one takeaway was, On average, 81% of people who noticed a specific type of OOH advertising in the past month engaged with the messaging. Pairing consumer spending numbers with Nielsen’s study on OOH visual retention, you would be doing your own business a disservice for not exploring OOH options.
How will I know my ROI on OOH and if it’s worth it? As the world of out-of-home media continues to evolve, new metrics are being developed that will help advertisers determine who their audience is and how they can best reach them. Demographic and psychographic information to help determine who is being exposed to your advertising. With the help of OOH, you can measure how many people will see your advertisement and walk or drive by it. You might also use travel surveys for this purpose; if not, then data modeling is another option that provides accurate information on what’s happening in front-of-minds (and back!). And track your in-store or website traffic numbers before, during, and after a launched OOH campaign. Implementing any one method isn’t enough–you’ll want multiple sources, so accuracy doesn’t remain an issue.
To get your business started with OOH advertising, contact Southern Cross Media, LLC today at (321) 351-3700! We would be happy to help you see your business seen by potential new customers.
