Looking for a place to show people what your business is all about? To go further than just explaining what it is your organization can do? It’s time to start using TikTok!
What is TikTok?
TikTok is an audio and visual social media platform that allows users to share short video clips. Many of these clips feature special effects or sounds created by artists or other users on the platform.
What makes TikTok unique?
TikTok allows any business to show an up-close and personal version of their organization on a social platform. A business can take advantage of a visual platform by showing potential clients what an experience would be like at their organization.
Now is the time to share what your company can do directly through a current customer or current employee’s eyes. Do this by telling a story! Take the testimonial off the page and onto the camera.
Better yet! Show future customers how amazing your team is! Give a “backstage look” at what employees do when they are not with the client.
Wait! There is one catch…
Video posts made on the application can be, at most, a minute long! The majority of videos shared are about 15 seconds long. The key to a successful post on TikTok is creating content that will grab a viewer’s attention and fast.
You want your company’s videos to get featured on a user’s “for you page,” which can be considered a user’s homepage. TikTok uses an algorithm to share content with the users similar to videos they have liked, viewed, or commented on previously in the application. Producing content that will make it onto a “for you page” will increase the number of views on your organization’s posts.
Why use TikTok?
TikTok has around 80 million users on the application, and more than half of those users range from ages 16-24 in the United States. TikTok is a way to connect with a demographic that predominately receives their information from social media. TikTok is also a platform that breaks down walls between you and your audience.
TikTok has a feature called “duet,” where any user can react to another user’s post. Your clients can confirm to the public that your organization is achieving its mission. You even have the ability for your business’ TikTok to react to customer posts about your services.
TikTok is popular right now because it is booming with different creators. The application is all about showing what it is you can do through unique content.
Some of the most popular creators on the social platform are known for their dance videos and storytelling. However, businesses are taking advantage of TikTok, from looking for new hires to sharing videos based on their skill sets. Now is the time to grow a following with the users of TikTok and generate content about your organization!
Contact Southern Cross Media to discuss how to transition into TikTok or generate creative content. Let us be the unique voice your business is searching for. Our services also include pay-per-click marketing, blog services, and web design. Call us today at 321-351-4054