Video content is a great way to give your brand a creative voice and reach a broader audience. It can help you connect with your viewers more personally, deliver a message or ‘call to action’, and be a lot of fun!
This blog post will discuss some of the specific benefits of video marketing and how you can get started.
1. Video as a Call to Action (CTA) on Website or Landing Page
One of the great things about creating videos for your brand is that it can be used as a ‘call to action’ on your website or landing page. For example, you could include a video on your home page that invites people to learn more about your product or service. You could also create a video specifically for use as a landing page that could include an offer, instructions, or actual customer testimonials, to give people the ability to see what others are saying about your product or service before they buy it themselves. When used correctly, video can be a powerful tool to drive conversions. Studies have shown that video content on landing pages can increase click-through rates by up to 80%.
2. Search Engine Optimization
Video content is more engaging and more likely to be shared online. Besides being a great way to connect with your viewers, video marketing can also help improve your website traffic through SEO. A recent study by ReelSEO found that video can increase your website’s organic search traffic by up to 157%.
3. Utilizing YouTube for your website
With YouTube being the second largest search engine globally, right after Google, you’re missing out on a huge opportunity to reach potential customers if you’re not using video as part of your online marketing strategy. Studies have shown that video can be up to 53 times more effective than traditional text-based search engine optimization when driving traffic to websites. Embedding your YouTube videos onto your website is a great way to take advantage of this and can help increase traffic significantly and give you a chance to track a whole new audience through YouTube analytics. Analytic metrics can help you figure out what is and isn’t working for video marketing.
4. Using Video on Social Media Platforms
Video marketing can also help you reach a broader audience on social media. For example, video content is more likely to be viewed and shared than text-based content. A video of yours that may have been found on, let’s say, Facebook and then shared between friends and family through social platforms, SMS, and Email, can increase your website’s organic search traffic by up to 157%. This is because video content is more engaging and more likely to be shared online. You can also take one video and repurpose it throughout your social platforms! Videos more than a minute work great with YouTube, Twitter, Facebook, LinkedIn, and IGTV. That same video can then be shortened and reformatted to work in TikTok, Reels, Pinterest, and YouTube Shorts. This will help the chances of your video (when paired with the right hashtags, keywords, and YouTube Tags) and, therefore, your brand, be introduced to a whole new relevant audience! Just make sure you always include a CTA on each post, directing the audience to a landing page, website, or shop.
You may be asking yourself, how can I get started with video marketing? The first step is to create some video content that will help promote your brand and engage your audience. You can create videos about your product or service, customer testimonials, or even introduce yourself and your team.
So, what are you waiting for? Start creating video content today and see how it can help your brand reach new heights!