Video Boosts Conversions and Sales
First things first: videos can make you some serious money. Adding a product video on your landing page can increase conversions by 80%.
Video can also lead directly to sales. Studies show that 74% of users who watched an explanation video about a product subsequently bought it. So, better start crafting your exciting product videos now!
If you think about it, the effectiveness of video is not even that surprising. After all, vision is our most dominant sense. Most information transmitted to our brain is visual. So, if pictures can boost engagement massively, imagine what moving pictures can do for your business!
Video Shows Great ROI
To get you even more excited, 83% of businesses say that video provides good return on investment. Even though video production is not the easiest or cheapest task, it pays off big time. Besides, online video editing tools are constantly improving and becoming more affordable; even your smartphone can make pretty decent videos!
More good news is that your videos don’t have to be perfect–it’s the content that matters! Latest research shows that users are mostly put off by videos that don’t explain the product or service clearly enough. Low-quality and poor design didn’t matter nearly as much.
Google Loves Videos
Videos allow you to increase the time spent by visitors on your site. Thus, longer exposure builds trust and signals search engines that your site has good content. You’re 53 times more likely show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase in how much videos affect your search engine rank.
Make sure to optimize your videos on Youtube for SEO. Write interesting titles and descriptions, and add a link back to your website, products, and services. Provide potential customers an easy route to the next step, whether that be contacting you or purchasing a specific product. Explore the world of interactive videos to encourage actions even more.
The Big Picture
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because of advances in technology, but also because they are easy to spread across the globe. Making marketing videos for your business requires creativity and knowledge of human psychology. The cocktail of these components makes it possible to create real miracles of advertising at minimal cost.
Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, garnering millions of views. And this is the whole point of video marketing: only the creative survive! Online videos are the most popular form of marketing, and we want to help your business shine. We are one of the first in the industry to utilize the video capabilities of Google My Business, so take advantage of this new marketing tool while it’s fresh!
Contact us to learn more about our video production services and find out how you can receive a potentially viral marketing video!