Local SEO is essential for marketing attorneys and law firms. In fact, it may be the most crucial form of marketing that you undertake. Why is this? Because most people who are looking for a lawyer will search for one in their local area. If your law firm isn’t showing up near the top of the search results, you are losing out on business to your competitors. This blog post will discuss why local SEO is vital for law firms and how an optimized website can help you attract more clients.
Google Local Search Results
If you want to attract local clients, you must ensure that your law firm is visible in local search results. Most people looking for a lawyer will use Google to find one, and they will almost always choose a law firm near them.
You can do several things to improve your law firm’s ranking in local search results. One of the most important is to make sure that your website is optimized for local SEO. This means including your law firm’s name, address, and phone number on every page of your website and creating practice citations on popular local directories like Avvo and Nolo.
Another important factor is online reviews. People trust online reviews almost as much as personal recommendations, so it is essential that your law firm has a strong presence on review sites like Martindale- Hubble, Lawyers.com, Better Business Bureau, and Google My Business. Keeping up on your CRM (client review management) can allow you to monitor and address any issues with clients and thank happy clients that left positive reviews. Active review management could be the deciding factor for a potential client when analyzing several law firms online in their area.
Local Service Ads
Local Service Ads by Google is another excellent way for your law firm to be seen by locals. Google screens attorneys by performing a business background check and only allowing firms or individual attorneys with at least a 3-star Google review rating. After a budget is set and details are added, such as location and practice areas, Google will:
• Showcase your headshot and ad on the very top of Google
• Brand your firm & practice areas in your locations
• Only charge for when prospects contact you about your practice areas and locations
• Secure Google credibility
• Allow the firm to dispute leads
Mobile-Friendly Website Design
Finally, ensuring that your law firm’s website is mobile-friendly is also essential. More and more people are using their smartphones to search for lawyers, so if your website isn’t optimized for mobile devices, you could be missing out on a lot of potential business. If you want to attract local clients, then Local SEO should be a priority for your law firm. By optimizing your website and building citations, you can improve your law firm’s ranking in local search results and attract more clients.
Contact Southern Cross Media for Help With Law Firm Marketing
If you need help with Local SEO for your law firm, contact Southern Cross Media today at (321) 351-3700, and we’ll be happy to assist you. We specialize in helping law firms grow their businesses through effective digital marketing and helping you ‘Find Your Creative Voice.’
If you’re an attorney or partner in a law firm, local SEO is essential for your business. Learn why and how to optimize your website for better search engine visibility.