Your Customers Are On Social Media
By 2018, the number of worldwide social media users is expected to reach about 2.5 billion people.
With so many consumers using social media every day, this presents a great opportunity for small businesses
who want to reach their online audience.
Consumers Will Be More Receptive to Your Messages When Marketing Through Social Media
Users are active on social media platforms because these channels offer a fun and easy way to network,
keep in touch with friends and family, and stay connected with what’s going on in the world. Typically,
users are not on these channels with the expectation that they are going to be marketed to. But this
does not mean that social media users aren’t following and interacting with their favorite brands.
95% of online adults ages 18 to 34 are likely to follow a brand on social media. However, when users follow brands and engage with their social media profiles, it is because they find the content and information in these social media campaigns valuable. Whether they are looking for deals, enjoy entertaining content, or just want to learn more about the brand, social media users are open to engaging with brands on social media channels.
Marketing Through Social Media Can Help Increase Brand Recognition
Another benefit of marketing through social media is that it helps you improve visibility, and thus increase recognition for your brand. Your business social media profiles present new opportunities to share your content and really present your brand’s voice and personality. By posting compelling content that adds value for your target audience, you are making your brand both more accessible and familiar for new leads and current customers.
Social Media Advertising Allows You to Target and Re-target Ideal Consumers
Though social media advertising does require a bit of an up-front investment, social ads can do a lot to complement the organic campaigns that you are running on your social media channels. With sophisticated targeting capabilities,
social media platforms like Facebook help you target your ideal buyers, which allows you to drive more relevant
traffic to your site. This is the best way to get the most out of your marketing spend.
With Facebook ads, you can identify new potential leads by defining your ideal customer through the ads platform.
Then, Facebook allows you to serve your ad content to those who exhibit the same types of behaviors that your target audience does. As you drive more relevant traffic to your brand site, you can improve outcomes, no matter what
your ad goals may be.
Our team knows just what it takes to build and maintain a thriving social media audience for small businesses.
For more information, check out our social media management services or contact us to schedule a call to discuss our services.